Is this a good idea or not? That's the question that needs to be asked after Rainbow Media, the programming arm of Cablevision, announced that they will be launching a new wedding-themed cable channel, according to several executives familiar with plans. This is the same company that owns WE, or Women's Entertainment channel, which hosts some wedding shows already such as "Bridezillas," which is in its sixth season. Other wedding shows on WE include: "Amazing Wedding Cakes," "My Fair Wedding" and "Platinum Weddings."
Supposedly these wedding shows trend higher than much of their other fare. It will be 24 hours a day of wedding themed shows such as the ones above, how-to shows, and movies concerning weddings. For all we know, there might be a wedding news segment, a wedding music segment, and of course there will need to be celebrity weddings and the like.
In what's turning out to be the crowded world of cable television networks, this network, of which we're not sure when it's going to begin, will be competing with many other networks geared towards women's entertainment. We already mentioned WE, but there are Lifetime movies, Fit TV, SOAP, HGTV, Oxygen, Style, and a host of shopping channels that mainly feature products for women. Wedding themed shows, while they may appeal to upcoming brides, will have their hands full if they have to compete 24/7 with these other channels.
At the same time, having a channel that also includes many how-to's might not be the worst thing in the world. There's always talk that one show will contain items produced by Conte Nast, the owners of Modern Bride magazine, and possibly more, since Conte Nast has worked with WE in producing many shows in the past.
It's already known that the wedding shows on WE will be moved to the new wedding channel so WE can concentrate more on parent-themed shows such as the upcoming "The Mom Show," "Raising Sextuplets" and "Adoption Diaries." It will be interesting to see what types of movies they'll be bringing to the channel. Some might be easy, such as "The Wedding Planner," whereas a movie like "Monster-In-Law" might be borderline.
Also, it's possible that the new wedding channel might try to get wedding shows on other channels to come to their channel. Can you imagine CMT's "My Big Redneck Wedding Show" next to TNT's new "Wedding Day", or Style's "Whose Wedding Is It Anyway?" following "Say Yes to the Dress" The skies the limit; let's see whether the audience is also limitless.
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