Monday, January 31, 2011
Halo: Reach - Fails of the Weak Volume #3 (Funny Halo: Reach Bloopers!)
http://www.youtube.com/watch?v=2MmGPWZQpDc&hl=en
Sunday, January 30, 2011
Runescape Gods Exposed - Episode 6 (machinima)
http://www.youtube.com/watch?v=0ReELQmxxyY&hl=en
Saturday, January 29, 2011
Game Winning Trio
http://www.youtube.com/watch?v=A0tG5hl2kic&hl=en
Friday, January 28, 2011
eCommerce and Multi-Channel Marketing
As eCommerce purchasing trends have matured over the last four years, it has become abundantly clear that consumers leverage multiple channels when making a purchase decision. To meet continuously rising consumer expectations, retailers of all shapes and sizes need to understand and embrace the power of delivering a consistent and integrated multi-channel experience. Any retailer that utilizes more than one channel to sell merchandise - be it a catalog, brick and mortar store, or eCommerce store, can gain tremendous business benefits by effectively executing multi-channel initiatives.
In a nutshell, the term "multi-channel" is primarily used within two concepts in retail:
o Multi-Channel Marketing
o Multi-Channel Integration
This article is meant to be an introduction to the overall topic, with a focus this month on multi-channel marketing. Next month, I will follow with content related to multi-channel integration and how it can also be leveraged.
Multi-Channel Marketing
Multi-channel marketing is the tactic of reinforcing your brand messaging by utilizing multiple sales channels to communicate with customers. It's been proven in numerous studies that when retailers facilitate the behavior of consumers to shop via multiple channels, they become more valuable from the standpoint of lifetime value. Look what JC Penney discovered when they starting testing and measuring multi-channel behavior a few years back.
o The company found that internet only shoppers spent $121 per year, retail only spent $194 per year, catalog only spent $242 per year, and a customer who shopped all three spent over $1000 per year (source: ebusinessiq.com)
o "We want to go out and aggressively introduce J.C. Penney.com to our catalog and retail customers and get them to shop online because we know it is going to increase their purchases across all channels" (JC Penney eCommerce Executive)
Why do these incremental gains happen? It's not always an easy question to answer, but in my opinion, it is primarily because the consumer now has the capability to purchase in the channel which best suits their needs (ie. most convenient), while still receiving messaging from the other complimentary channels. A real life look makes it more simplistic.
Let's take for example that you are a high-end electronics retailer. You operate 12 physical stores, send out a catalog four times a year, and operate an eCommerce store. The key to multi-channel success is to leverage the strengths of each sales channel by coordinating messages and driving customers to all three sales outlets. Each of the channels is different - and your multi-channel strategy should capitalize on the strengths of each channel to best represent your brand.
The catalog serves as a great tool for browsing but is not the most effective when it comes to comparing products. Its tangible nature makes it readily available for shopping (judged by the number of catalogs my wife has on our dining room table), but its space constraints within the pages make it limited from a product information standpoint.
Retailers should leverage the catalog to create initial interest, but encourage shoppers to go to the web to learn more and ultimately purchase. One standard tactic to achieve this is by heavily promoting the URL within every page and by providing unique "catalog quick shop" numbers for each product. A retailer can also message the customer about "web only" specials, or closeout products that are not available in the catalog, but are only available from the website.
When a consumer then comes to the website and types the provided product number in the "catalog quick search" box, a retailer then has the option to either send the visitor directly to the product page, or send directly to the shopping cart with the product pre-populated in the cart. Both options have their pros and cons - with the latter option being a more direct and aggressive approach to convert a visitor by reducing the number of clicks to purchase.
The potential negative consequence about sending traffic directly to the shopping cart from the catalog quick search is that consumers may still be in "shopping" mode and may be turned off to such a direct approach of merchandising. Monitor your analytics to see which path is more effective from a conversion perspective.
A plethora of other tactics can be leveraged by retail businesses in an effort to promote cross channel purchasing behavior. Retailers can have catalog sign up forms within their online store to allow site visitors to receive their catalog via standard mail. Email marketing campaigns can message in-store promotions that are in the vicinity of the user's physical address and include coupons or discounts that can be printed and brought to the store for redemption. In-store associates that utilize a web-based POS should ask each and every person who purchases for their email address so that they can receive "member benefits" sent via email. Online versions of the catalogs and circulars should be live on the eCommerce store and can be tailored to a visitor location. All of these tactics increase the level of customer interaction with the brand and are extremely valuable in driving repeat purchase behavior.
Thursday, January 27, 2011
Vulvia "Lo sapevate? La lucertola!" su Rieducational Channel
http://www.youtube.com/watch?v=3i1yAZS2TB8&hl=en
Wednesday, January 26, 2011
Radical Riley Report - Ke$ha Photos LEAKED!
http://www.youtube.com/watch?v=DxvsK-36_d8&hl=en
Tuesday, January 25, 2011
Monday, January 24, 2011
Sunday, January 23, 2011
How to Motivate Your Channel Partners to Contribute More to Your Bottomline
Given that China is such a large market, most companies will either rely 100% of their Chinese market sales efforts on a channel partner network (distributors, agents, resellers etc.), or have a hybrid of direct and partner sales networks. However, here are some of the channel partner challenges faced by many companies:
* Many channel partners tend to over-promise and under-deliver sales results, with some cases delivering no sales results despite the claims they made;
* Channel partners selling at the lowest possible prices, which at times may cause serious price under-cutting for your direct sales force, as well as for other partners;
* Channel partners have no loyalty towards their principals, i.e. they will only warm up to you when your products and services are well in-demand, and deliver optimal levels of profits, etc.
The actual list of challenges and complaints is much longer than this. These are but just some of the most common issues companies faced when managing a channel partner network.
To tackle the above problems, some companies in China have realised that a one-size-fits-all strategy to manage channel partners. Instead, successful companies in China have implemented Partner Relationship Management programmes to customise the ways to develop and motivate each of them to deliver the best results.
Selecting the Right Channel Partner
Traditionally, the criteria use by most companies to select channel partners is to look at their track record, i.e. does the channel partner has a good track record of delivering large volumes of sales revenue for your kind of products and services. However, using such simple metric to select channel partners will have some inherent flaws, such as:
* It is unclear if the sales revenue will translate into healthy sales margins,
* It is unclear if the same track record will be applicable to your kind of targeted customers; and
* It is unclear what strategies the potential channel partner to deliver results, and if such strategies match the way you do business
Hence, to have a clearer picture of what your potential channel partners are capable of, here are some suggestions for you to observe their sales strategies, i.e. how they sell, and if those strategies are a good fit for your products and customers. The 3 partner sales commonly identified are:
1. The Trader;
2. The "Mafia"; and
3. The Consultant
Traders are those who rely on high sales volume and high trade discounts. Besides yourself, they are also selling for a large number of other brands. They don't do much of the selling, relying on customers enquiries and quoting the relevant prices instead. Instead of advising customers what will be a better choice, they simply ask customers what brand or what budget they have. Most industrial parts, retail and travel services channel partners belong to this category.
"Mafia" here does not refer to people with organised crime background, but rather refers to channel partners who have generated lots of sales due to their very extensive personal networks. These end-customer networks in turn become loyal customers for the channel partner based on the relationship or "guanxi" they have. "Mafia" type channel partners specialise in products and services where the distinction between competitors aren't clear, BUT customers prefer to buy from someone they trust, lest something goes wrong after the sale. Channel partners who use the "mafia" sales strategy may invest substantial amount of time and resources in wining, dining and golfing as means to cultivate the relationship.
Consultants are those who help customers solve problems. Even when customers don't have problems, they'll somehow unearth one. Channel partners that are consultants tend to focus on complex products and services to solve complex problems for the customers, such as IT, infrastructure, engineering etc. There are the people who use the term "selling solutions" as their middle name. In some cases, channel partners who are pursue the consultant strategy may only carry a brand or a principal, such as some partners of SAP, Dell and Motorola.
Mapping Your Sales Strategies Accordingly
If you are a foreign company trying to penetrate a market filled with low-cost competitors like China's, chances are you'd either look for the "mafia"s with the right connections, or for the consultants who can add value that a local low-cost competitor couldn't. Unfortunately, most of the would-be channel partners you that are available in abundance are the traders, those who will let end-customers do their price shopping, and takes no effort to add value or provide good after-sales service.
Does that mean that the traders would have no value to you at all? Not really. If you are a new brand in town, or if you want to increase the market share of certain (new or strategic) products, here's what you can do:
* Give a special discount on that product that will be close or even beat the prices of low-cost competitors; AND
* Give attractive payouts to the traders who are taking on your products
Obviously, if you were to give huge discounts AND give good payouts, you are going to end-up with a loss leader. However, if you are going to make huge marketing and promotional efforts anyway, you may want to make the best use of traders to flood the news (of your promotion) to the market. Do note that for such strategies to work, you may need to have eventual access to the end-customer (via after-sales service and maintenance contracts perhaps) so as you can cross-sell higher-value items in future.
The other type of potential channel partners that you will bump into quite a fair bit will be those people who claim to have lots of contacts and connections in your target markets. Sometimes, they will even want to charge upfront fees so that you can tap into their "inner circle" of contacts.
The thing you have to be aware is that there are the real "mafia"s, and there are those who simply make empty claims. Here are some simple tips when selecting the right "mafia":
* If possible, get the channel partner to purchase upfront inventory at very attractive prices. If their connections are so good as claimed, they will make money in no time;
* If the above is not possible, invite the potential "mafia" to bring along some potential end-customers to some wining, dining or golfing. There key isn't about whether there will be people turning up (in some cases, people just turn-up to get a free meal), but to allow you to gauge if those end-customers are the people you want to sell to
Generally, successful "mafia"s are very protective of their contacts, and will jump instantly if you are being perceived to poach their customers. To them, the customers belong to, and only to them. These are the contacts they have taken years to cultivate, and they will protect them with their lives. Hence, whether you are providing pre-sales technical support, or post-sale maintenance contracts, be sure to communicate the benefits clearly, and put the "mafia"s at ease. Also, be sure that your product and service quality is up to par when selling to customers of the "mafia", because you will lose the partner and all of their contacts if there are customer complaints.
Consultants are the rarest of breeds, and are largely found only in the IT industry. Even in the consulting or engineering industries where partners with the consultant sales strategies are badly needed, they are still extremely hard to find. Channel partners who are using the consultant sales strategies tend to be ex-technical people who are sick and tired of being technical people. They also believe that they can deliver better value and service than their previous employer, and that's why they are in business themselves.
While consultants can add a lot of value to customers, they lack what the traders and "mafia"s have, i.e. they don't have the resources to prospect for a lot of customers, and they may lack the connections too. Some companies have helped these consultant partners to get a head-start by providing leads and other means of market-access, and just let them deliver what the customer wants.
Committing Time and Resources on your Partners
Many companies equate spending time with channel partners with holding an annual partner/ reseller/ distributor convention, where there will be lots of food and drinks, some announcements and some pep talks disguised as sales training.
The problem with that is, all the other brands that these partners are representing will also be holding such conventions as well, and to them, such events are nothing more than having free food and drinks in a 5-star hotel. The partner convention is NOT going to give you additional "mindshare" from each channel partner, and it is unlikely that they will be motivated to sell more of your products as such. This is not to say that the partner convention is unimportant. Rather, if you want to get better results, more needs to be done. Furthermore, the more engaged your channel partners are, the less likely they will be under-cutting prices or engaging in other vicious competition with you (or other partners).
The things you can provide for channel partners may include:
* Providing periodical promotions or new product launches for the traders;
* Providing product benefit workshops for "mafia"s so that they appear more professional in front of their contacts;
* Providing training on how to sell complex solutions for the consultants
Obviously, not all channel partners, be they traders, "mafia"s or consultants, are equal, or deserve equal attention from you. Just like defining and managing key accounts, you will have to prioritise which are those whom will more add value to you in the sustainable long-term, and then commit enough time and resources on them.
Saturday, January 22, 2011
Vous Avez du Talent - Les Candidats du 14/01/2011
http://www.youtube.com/watch?v=CdvhTJeWLyw&hl=en
Friday, January 21, 2011
Commodity Channel Indicator - Oscillator Or Trend Indicator
I thought I might begin a series of articles on some of the indicators I find helpful in my trading, so the Commodity Channel Index (CCI) seemed a logical place to start. The CCI can be a little tricky to use, but there are countless systems in which the CCI is an integral component. A simple search on Google will turn up a plethora of CCI related trading systems.
A little history first:
The CCI is an indicator developed in 1980 by Donald Lambert and was used as a momentum indicator for use in commodities trading. It can be utilized as an oscillator or trend indicator depending upon your inclination, which makes the CCI among the most versatile indicators in use. Based on a simple moving average, the CCI incorporates a standard deviation equation and smoothing factor to arrive at the CCI line product. Usually the +100 and -100 lines, along with the zero line are plotted when using the indicator.
How to use the CCI:
As a trader interested in chaos theory, it is my belief that investors love to "jump on the ship" whenever a market move of any significant move begins to develop, and will continue to pile buy or sell short well past the overbought and oversold thresholds the CCI plots, which are the previously mentioned +100 and -100 lines. In my world of thinking, I love to take advantage of this overbuying and overselling and find very nice trades as the CCI line pierces the 100 lines, either up or down, and end up taking advantage of this tendency to overbuy and oversell.
On the other hand, I also use the CCI as a trend indicator and will sell when the CCI passes down through the +100 and buy when the CCI passed upward through the -100 line. I consider most of the action between the 100 lines as market noise and tend to ignore most trade indicators in those areas. I am looking for the overbought and oversold conditions, and initial trend indications.
Like most traders I use a cross checking system to validate my CCI entries and the MACD is an excellent choice for this job, as well the as the commercially sold software system Decision Bar. I am one who likes agreement in trade entries and never rely on a single indicator to enter or exit any of my trades.
One caveat I always make known to traders regarding the CCI is angle at which the CCI pierces the 100 lines. I am always very wary of entries when the CCI lines has been hanging around the 100 lines for several bars, or approaches the 100 lines and repeatedly stops. Which is not to say that when it eventually pierces the line, which it may, you can't have a good trade, but my experience has told me that these types of entries are often unproductive unless accompanied by strong support indicators. I like a nice clean entry past the 100 line. I would imagine many traders might not agree with this "angled" view on trade entry, but my experience has not been good when the CCI line dilly-dallies around the 100 lines for any period of time without piercing them.
In summary, the CCi is a versatile indicator that can be used on far more than it's original commodity based origin. It works well with financial indexes, to say the least.
Thursday, January 20, 2011
The Oxygen Channel
The Oxygen Channel was once something of a dowdy, square affair, catering to women who watched Oprah. Now they have re-launched with the aim of attracting the young and the hip. To that end, they've got a whole new slew of reality programs. They changed their slogan to 'live out loud' and their logo features a big, bright yellow O. It's definitely catchy. You can now watch celebrities and models getting real. There's a true crime show. There's a show about celebrity meltdowns, all in glorious HD. Seriously, this channel is set to knock your socks off with its flippant charm and ironic indulgences.
Janice and Abbey: This show is about legendary and infamous model Janice Dickinson and Abbey Clancy, a runner up in Britain's Next Top Model. The docudrama follows the duo as they try to launch Abbey's career. She wants to hit the international stage and Janice plays her mentor/coach. The two personalities clash and crash as if they were playing on some major sports field, but it's all entertaining. This show is not to be missed on your HD TV.
Coolio Rules: Here we watch Coolio and family as they all deal with living as a semi-famous family. Coolio's children have to deal with typical highschool problems-boys, homework, and classmates. Coolio has to deal with his wife. It's classic reality TV entertainment.
Talk Sex: Sue Johanson talks about sex. Even though she may be a granny she knows all about sex. In fact, Sue is a renowned sex educator. You can call into her show and ask her anything, all courtesy of satellite TV. You will get frank, non-judgmental information-what's to lose?
Captured: This TV series deals with true crimes. Watch and you'll be impressed by the harrowing stories you see here. Captured put women at the center of each show., whether it be an unexplained disappearance, a violent, cold blooded murder or an assault. The cases will fascinate and inspire you.
Tori and Dean: Tory Spelling of 90210 fame and her hubbie Dean McDermott star in this reality TV show. They have returned to Hollywood and must balance their family life will trying to survive in Tinseltown. Watch as they buy their first house, celebrate their child's first birthday and have another child.
Deion and Pilar: Primetime Love: Deion is an NFL sports superstar(you can catch the best of his games on the NFL Sunday Ticket) and Pilar is his former model wife. The two have five children whom they are trying to raise in the small town of Prosper, Texas. Pilar starts a modeling business while Deion has to grapple with his own post-sports life.
Bad Girls Club: Yet another reality TV show from the producers of the Real World, Bad Girls gives you an inside look at seven self proclaimed bad girls who all live in a LA mansion. They each have their own personal battles and unique attitudes-so personalities do clash. Watch as they struggle to live together.
Wednesday, January 19, 2011
Disney Latino Juegos - Enjoy Disney Games In Spanish
Spanish speaking fans of the Disney Channel shows, movies, and characters no longer have to feel left out. DisneyLatino.com the Spanish Disney Channel website, gives them a chance to play all the most popular Disney online games in their own language. The Latino Disney website is constantly growing in size as well as popularity and will soon have as many features as the regular Disney site.
Some of the games included on the DisneyLatino.com pages include favorite movies of both yesterday and today. Play games with Cinderella, Jasmine, and the Disney Princesses. Other games feature heroes like Tarzan or Hercules. Famous Disney Channel stars like Hannah Montana and Zack and Cody can also be found on the site. All of the features and games on the site are solely in Spanish for those who speak this as their native language.
Other things you can find on the Disney Latino website besides games are informational pages about different Disney shows and movies. Find out all the historical facts about every classic movie that Disney has put out or learn about the cast of the newest shows that are featured on the Disney Channel this year. Everything you want to know about Disney animation, as well as the best Disney Latino games are right here waiting.
You can even plan a trip to Walt Disney World or Disneyland while surfing around the site; book a hotel and plan your flights from anywhere in the world. You can purchase tickets for the parks at a discounted rate from those that are found at the gate. You can even get a jump on your souvenir shopping on this wonderful website. All of this is in Spanish, thus making it even easier for you to understand exactly what you are booking or purchasing.
Tuesday, January 18, 2011
Machinima Realm - Minecraft: Efficient Demolition Tutorial ft. HuskyMUDKIPZ (MC Gameplay/Tutorial)
http://www.youtube.com/watch?v=sygC-n_qoA8&hl=en
Monday, January 17, 2011
REVENGE
http://www.youtube.com/watch?v=-IoTj9Ds2yE&hl=en
Sunday, January 16, 2011
Modern Warfare 2: The Ken Burton Show Part 30: Capture Card Competition Part 1 of 2 (MW2 Gameplay)
http://www.youtube.com/watch?v=fPEKPCTkiNs&hl=en
Saturday, January 15, 2011
JT Lyon - TLM - Le JT Soir du 29/12/2010
http://www.youtube.com/watch?v=jyjcWPJguzE&hl=en
Friday, January 14, 2011
Buyer's Guide to Understanding Two-Way Radio Range and Channel Frequency
Introduction
Two-way radios can be a convenient, cost-effective means of keeping in touch with members of your family - children, in particular - during outdoor pursuits, skiing, shopping trips, etc., or work colleagues, if you work in an area that is geographically large, such as an airport, school or large retail outlet. Two-way radios are typically one of two types, FRS - Family Radio Service - which requires no licence, or GMRS - General Mobile Radio Service - which do.
The principle difference between the two services is that a licensed GMRS two-way radio can, theoretically at least, have a maximum power output of 50 watts - practically, however, between 1 watt and 5 watts total power output is more typical - whereas an FRS two-way radio is limited to a maximum output of ½ watt (and cannot be modified to increase power output). This means that a typical GMRS two-way radio may have a range of up to 5 miles, whereas a typical FRS two-way radio is only effective over roughly half that distance.
Two-Way Radio Range
Unsurprisingly, the more powerful a radio signal, the further the signal can travel through the air and the greater the range of the transmitter originating the signal. In other words, the range of a radio transmitter is directly proportional to its power, or wattage; a commercial radio station, for example, may broadcast at anything up to 50,000 watts, while a mobile, or base station, two-way radio may transmit at anything up to 100 watts and a handheld two-way radio is typically limited to single figures in terms of wattage.
When evaluating the output power and potential range of two-way radios, however, it is important to understand the difference between peak, and constant, power output. Radio manufacturers are, understandably, keen to quote peak power output - because it is always the larger of the two possible figures - but remember that this is a theoretical, instantaneous measurement of output power under ideal conditions. It is unlikely that ideal, laboratory conditions can ever be reproduced in the real world, so constant power output is, by far, the more reliable guide to how you can expect a two-way radio to operate; a two-radio capable of a constant power output of, say, 1 watt, may actually perform better than one capable of a peak power output of 5 watts, for example.
Peak power output does also not take into account, of course, intervening physical obstructions - such as buildings, trees, or hills - between two-way radio handsets and these can profoundly influence the effective range of two-way radio communication. As a rule of thumb, over a flat, unobstructed landscape, a typical two-way radio transmitting at an output of 1 watt can be received, clearly, up to 1 mile away. Doubling the output power typically increases the range by roughly 33% - further increases can be gained by increasing the antennae height - but, conversely, the presence of anything that can block a radio signal may reduce the range.
Two-Way Radio Channel Frequency
The technology employed in a two-way radio is very similar to that employed by standard AM, or FM, radios. The major difference, of course, is that a two-way radio allows you to speak, as well as listen; in other words, a two-way radio transmits, as well was receives, radio signals. A radio transmitter relies on alternating current that fluctuates, or oscillates, back and forth very rapidly - up to 1,000,000 times per second - for the creation of radio waves, and it is the rate, or frequency, of the oscillation that determines the frequency of the radio waves, themselves.
Every commercial radio station broadcasts on a specific frequency, or frequencies - measured in kilohertz (KHz) or megahertz (MHz) - and it is a similar story for two-way radios. Commercial two-way radios can typically broadcast on between 6 and 14 frequencies, or channels, in the VHF - Very High Frequency - or UHF - Ultra High Frequency - bands. Essentially, VHF transmissions tend to have a longer range than UHF transmissions, all other things - output power, antenna size, etc. - being equal, while UHF transmissions have more penetrating power, and are more easily received inside buildings, dense forests, etc.
The ability to change channel frequency is important insofar as it allows one pair, or group, of two-way radio users to carry on a conversation without interference from other users in the vicinity, and vice versa. Some two-way radios are supplied with privacy, or squelch, codes, which allow a two-way radio to receive only transmissions specifically intended for it, while rejecting all other transmissions, including those on the same channel frequency.
Thursday, January 13, 2011
Gomer Pyle, USMC (S4E02) - The Recruiting Poster
http://www.youtube.com/watch?v=_JQkLE1BTQ4&hl=en
Wednesday, January 12, 2011
Watch Live TV Right On Your Computer - How To Watch Any Channel Online
With more and more forms of media hitting the internet, one of the most frequent questions we get is - "how can I watch live TV online?" With this in mind we thought it would be helpful to show you your options for finding any TV channel right on your computer.
There are all sorts of benefits to watching TV online as opposed to using your regular cable or satellite service. It's pretty impressive the features that are available for watching Tv from your computer.
When you watch TV through your home cable or satellite package you are always restricted in the channels that you can watch. There are usually extra fees you have to pay for movie, sports or "specialty" channels and many international or premium channels may not be available at all.
It's a lot different online. The TV services don't have the same restrictions as the regular cable or satellite providers so they are able to offer far more channels than you can find elsewhere.
There are two main options when you are looking for online TV services - let's go over each of them.
Option # 1 - Watch TV Online
There are certain websites that advertise having free TV channels that you can watch. Many people go hunting for this type of service but they are often disappointed with what they find.
With free online TV services there aren't very many channels to choose from. You may find some of the basic channels but the premium channels, movie channels or sports packages aren't available.
The picture quality is usually quite poor since there is no money being invested in these websites. They just don't put any money into bandwidth or technology so you will often that the video streams break up or you get disconnected easily.
We don't usually recommend these TV services since they can be frustrating and are also famous for installing spyware on your computer. The next option is a lot better for anyone that wants to watch TV on their computer.
Option #2 - Watch TV Online
There are online TV services that let you choose from literally thousands of TV channels. This includes all of the major networks, movie channels, specialty channels and even sports packages. You can also find thousands of international channels in all sorts of languages.
As you can imagine there is a fee for using this service, but it isn't expensive. You will be asked to pay a one-time registration fee which then makes you a lifetime member at the website. All the software is included and there are never any additional fees that you have to worry about. Just to warn you - there are a couple of TV services online that charge a monthly fee. Stay away from them - you are much better off finding a service that only charges the one-time membership fee.
We included a link at the bottom of this article that you can use to try a free trial at a couple of the top-ranked online TV services. We should warn you though - it's easy to get addicted!
What a lot of people love about this service is that if you have a laptop you can take it anywhere you go. It works no matter what part of the world you are in so it can be extremely handy for anyone that travels.
Considering the fee for this service is only about $50 for lifetime access, you can see how much value there is in this type of service. It's quickly gaining in popularity as the computer continues to become more and more of an entertainment system.
Watching television online has quickly become the option of choice for many people. It's a great way to find any TV show or movie that you want to watch without having to worry about a monthly bill. Enjoy!
Tuesday, January 11, 2011
Monday, January 10, 2011
Mitsuhiro on Channel-a with Yosuke Ito (Tokyo Prin) Part 2
http://www.youtube.com/watch?v=DiBKzzAetik&hl=en
Friday, January 7, 2011
Single Channel Retail Sales Are Dead
Traditionally Retail industries have been using multiple channels for sales but for most part, they have run these channels independent of each other or in complete isolation. For most of these retailers, their e-commerce customer is completely unknown when he walks into their Store.
Over the recent years, Sales trend have been showing that sales growth for multi-channel retailer have been substantially higher than single sales channel retailer. Retailers have started to acknowledge this trend and are getting keener to know on how to build an integrated multi-channel experience for their Customers and thereby have an increased Customer Loyalty & Sales.
To understand multi-channel retailing and some of its key aspects, I spoke to Retail multi-channel industry experts from Palindrome Software Labs; the results of which were quite interesting and eye-opening.
Create An Organization Wide Integrated Data Backbone
Trend of information assimilation across the entire organization is here to stay and possibly will continue to evolve. Gained from experience of recent difficult economy, Retailers have realized the need to have the information gathered, shared and utilised across the whole organization. They also realize that for this to happen, many of their current day organization wide practices, operational processes and behaviors have to be either changed or be completely replaced with new set of processes.
Information assimilation starts by creating and having an Organization Wide Single Integrated Data Backbone. "The mantra of cross-channel is to have an integrated data backbone such that the data is always current and available to be used by its employees, customers and processes both within & outside the organization" says Mahesh Hiremath, UK Regional Sales Director at Palindrome Software Labs, a cross-channel e-commerce solutions provider. "Many retailers are finding cross-channel/cross-process integration very challenging but at the same time are also getting keen to find ways to make it possible."
It is quite clear that to compete in an ever changing retail landscape, retailers have a need to have a software infrastructure & environment to build and maintain an organization wide shared information infrastructure.
"Key to Multichannel sales & merchandise is to gather organization wide data and to make it available for people & processes both within and outside the organization in a structured and in a usable manner to be consumed and to be broken down into meaningful information for their business" explains Andrew Mcgill, Sales Director at Palindrome Software Labs, a Multichannel software solution provider. Andrew continues, "Retailers will have to keep their information live and evolve on how they want to use information inside the organization and on how to present it to their Customers & processes outside". Andrew further continues, "Customers are more and more using multiple Sales channels to analyze and form their purchasing opinions & decisions. To Survive & to Grow in this competitive environment, it is quite essential for retailers to have their presence in as many as Sales Channel possible and to present their best Selling case for their Goods & Services in those channels. He further adds "Single Sales Channel selling mechanism is on its way to die; it is not a question of Whether it will happen but a question of When?"
Break Data into Meaningful Information
Once Cross Channel information is collected; Retailers have realized the need to analyze their data, search for important information and form their Sales and Business strategy. Different Retailers perform different levels of data analysis varying from simple analysis of planning promotions to planning Channel specific, Customer specific Sales & marketing strategy.
"Analyzed Data on different Business Key Performance Index is the path to Retail Business Success. It is like having a magic Crystal Ball in your hand for predicting and planning your business future", says Mahesh Hiremath of Palindrome Software Labs."Retailers should develop on Organization wide Cross Channel information - whether it is to better service their customers, to manage inventories better, or to up-sell". "We encourage and provide ways to collect a lot of data using our software, but the actual result to retailer comes from using that data to make that very important sale"
Standard Customer Service Experience across all Channels
Bad Customer Service proves more costly than a Good Customer Service. With competitors not being a block or a mile away but just a click away; it is so much more relevant today, than ever before.
"Customer Service has to be excellent and has to be uniform across different Channels. Customers should get the same satisfied feeling, no matter on which Channel, they Shop. It seems so natural approach for everyone to adopt but yet not followed by most" Says, Andrew
Bottom line is, Don't just stick on to the channel on which you are selling but embrace ever-increasing newer channels into your merchandise system making your business more visible to your customers and viable for future growth.
Thursday, January 6, 2011
How Saving Private Ryan Should Have Ended
http://www.youtube.com/watch?v=yzRQG7EqKeo&hl=en
Wednesday, January 5, 2011
Building a YouTube Channel That Sells
Since it first popped onto the scene about five years ago, YouTube has had a profound impact on everything we do in Internet Marketing, MLM, and home business. How's that for a big statement. Seriously, though, YouTube is a pretty big deal if you sell things for a living, not because it's super different from any other selling tactics, but because it offers so many opportunities to do something new and interesting with the content you already have.
Why to Use YouTube
We want to know how to use video to impress and convince our viewers to sign up for lists, ask for more information, and eventually buy our products or sign on as new distributors. The reason YouTube is so great for this has little to do with the site itself and more to do with the fact that the people you're trying to reach are pretty impatient and video is the perfect medium for people without an attention span.
Video allows you to make a statement quickly with visual panache, then distribute a short message to millions with the click of a button. It also doesn't cost very much to produce video these days. Not much more expensive than the production of quality text content, video can stand out without breaking the bank. Free software that comes on Macs and PCs along with inexpensive screen capture software, built-in webcams, and phones can make for easy production in no time flat.
How to Create a Winning YouTube Presence
What works on YouTube though? Anything if you know how to present your ideas properly. You could put together a video of an article you just wrote in less than 20 minutes or you could sit down and dictate some interesting information on your webcam or you could put in a few days of hard work and create a full scale production complete with music, multiple camera angles and special effects.
All of those methods have worked in the past to make their creators a lot of money in this industry. The key is not in what the video looks like but in what it provides for your viewers. To put it simply, people like to learn things and to be entertained. Do both and you're set. Here are some tips to get you there:
Avoid Cheesiness - Cheesy gimmicks, silly jokes, and other awkward stuff will scare people away. They want authenticity. If you cannot be funny and authentic together, you should stick to a serious, informative series of videos.
Test Different Formats - There are many format options that work on YouTube. I've posted a lot of videos that are really just PowerPoint presentations of articles I wrote. They took five minutes to export into a PowerPoint template, add a music track to and upload and they get a decent number of hits. Webinars on a webcam work very well too, especially if you already have a small blog or social media following to send to YouTube.
Make it Easy to Find - Make sure you create a channel that is easy to find and navigate. Do thorough keyword research and choose terms not only for your channel home page, but for every video you upload.
Commenting - You can't comment on your own video (well, not without looking silly), but you can comment on other videos and drive those visitors back to your site. Think of your YouTube channel like a Twitter feed or a blog - you have to get out there and drive comment traffic back to you.
YouTube is an amazing tool, but it only works if you put a good amount of effort into it. Uploading a single video to YouTube and waiting for people to make it viral doesn't work. You need to upload videos regularly - at least weekly or biweekly - and get involved in the YouTube community. Only then can you honestly expect to gain anything substantial for your investment.
Tuesday, January 4, 2011
Five Minutes to Understand Marketing With the Sender-Message-Channel-Receiver Communications Model
A hitchhiker makes a sign to passing cars. He doesn't stand in a park, or stick his thumb out in a mall. His message is aimed directly at his target audience: the people in cars traveling down the highway in the direction he wants to go. Your messages must be clearly directed to audiences with the greatest potential for positive response.
The Sender-Message-Channel-Receiver Communications model can help you visualize the process of communications. A model is a representation, not reality. Communications doesn't work exactly like this, but it does give us a way to talk about the different steps of the communications process, and a way to explore how to direct our messages in the most effective ways.
Briefly, the Sender is the person creating a message. The Message are his ideas, the words he says (or writes, or draws). The Channel is the means of communication -- the telephone, sign, or website. The Receiver is the person who gets the message -- the listener or the reader.
In telephone terms, the Sender initiates a call. He speaks his Message. The telephone is the Channel (including the phones at both ends, and the wires and the switching stations between them). The Receiver is the person who picks up the phone and listens.
This model was developed to analyze problems with telephone communications. Researchers wanted to pinpoint sources of Channel Noise (like static) in order to reduce or eliminate it. We can use these concepts to keep our messages on track.
This model works great for telephony, but it misses some important aspects of communications. For instance, what the Sender says and what the Receiver thinks the Sender means may be two different things. Messages aren't communicated exactly: they depend on the shared knowledge of the two communicators; a shared vocabulary, experience, and world view.
Then there's the problem of Channel Noise. The phone may have static, or the listener could have the television on. The print job on the advertisement could be so bad it can't be read, or the website features small grey lettering on a black background.
Another problem with this model is it leaves out Feedback. When we talk with people in person, they constantly reassure us of their attention and understanding, by nodding their heads, making encouraging sounds, or even asking questions.
In our mediated communications we can look for feedback in other ways. For example, feedback can take the form of orders. We can test a message by changing it in a small way, then noting a change in the response.
We can test every part of the communications process by measuring changes in response. For example, by sending the same message to two different audiences and comparing the responses, we'll know it's the target audience that makes the difference, all other things being equal. Or we can test the Message - say, with a sales offer, or a different headline - and see if orders go up.
Getting Started with SMCR
So how to get started crafting a successful marketing campaign? Getting back to the hitch-hiker analogy, as marketers we want to send our messages to those with the most likelihood of responding. We choose our Receivers. As potential customers, we'll call these Receivers our Target Audiences.
The Target Audience is composed of the type (or types) of people we think are most likely to respond. Cooks read Cookbooks, so if we're selling cookbooks we look for Cooks. What do they want? These are the Benefits we feature, the problems the product solves. Where do we find them? What Channels reach them? Cooking magazines, bulletin boards in supermarkets, mailing lists of people who have bought fancy saucepans. We may have more then one channel for each potential audience.
What will convince each audience to respond the way you want, with an order? You'll send them different information; you'll also try to psych out the particular need your product will satisfy, and create a message that appeals to this need.
We do this in various ways. One method of crafting Messages is to think in terms of Persuasive Appeals. Ask yourself why one type of person would want your product. You're focusing on different Receivers or Target Audiences. Who are they? What need will you satisfy? What starts as one Audience can become several. A single woman may want to create a romantic meal; a mom wants a nutritious one; a working mom a quick one; a football fan wants to give a party and not be in the kitchen. So you use different Channels to reach each one.
Obviously, the appeal will be different in each. You'll present a solution to each problem, satisfy their need to impress, to nurture, to sell. So the Message may be different for each Audience, too.
Monday, January 3, 2011
Animates - Falconry
http://www.youtube.com/watch?v=si83SqHREMw&hl=en
Sunday, January 2, 2011
Call of Duty 4: OpTic Nation- M80 atomic +MW2= COD4 Commentary & xbox Blow up!
http://www.youtube.com/watch?v=lqiN8nYdNJ8&hl=en
Saturday, January 1, 2011
Modern Warfare 2: Doggie Treats - SnD like a Champ! by Doggie Treats (MW2 Gameplay/Commentary)
http://www.youtube.com/watch?v=ZlMJhwKlhvs&hl=en